Made with love in San Francisco
JJ is a rare hybrid of artist, engineer, and brand architect — someone who doesn’t just generate ideas but reverse-engineers them until they work. He thinks in systems: wax density ratios for lava lamps, UL certification pathways, airline loyalty optimization, and even the emotional dynamics of dating. Creativity for him isn’t casual; it’s iterative, calculated, and refined. He cares deeply about materials, process, typography, glow diffusion, and drying times — the invisible mechanics behind the magic. A few years ago, he divorced, moved across the country to San Francisco, came out, and rebuilt his life from scratch. That structural reinvention shaped him: he doesn’t fear discomfort and treats momentum as sacred. He thrives in community spaces — volleyball tournaments, festivals, Pride energy, collaborative art — yet he’s never just a participant. He designs the shirts, brands the team, builds the totem, and optimizes the itinerary. Entrepreneurial by instinct, he constantly asks whether something can be manufactured, elevated, or scaled — from café concepts to custom lava lamps and immersive installations. Emotionally perceptive, he notices subtle shifts in confidence, pacing, and energy, and is drawn to grounded self-possession and growth over perfection. He approaches his body, finances, travel, and career as systems to calibrate — from hormone resets to currency hedging. At his core, JJ is a world-builder: expressive, analytical, resilient, and intentional about shaping an external life that mirrors his internal evolution.
-ChatGPT